Strategic Planner Manager / Senior Strategic Planner
Responsibilities
- Researching and analyzing data and consumer insight to understand the client’s target audience and the best communication media plan.
- Set up work processes in order to get tasks completed with good quality and in time.
- Evaluating the effectiveness of marketing campaigns to determine whether they are achieving their goals
- Monitor the movement of competitors, analyze and report to clients with the provided tools.
- Come up with strong & impactful key message, campaign phasing, direction & initiate execution idea to share with creative & media team
- Creating media plans which detail and justify the media channels to be used, Allocate budgets, and monitor costs.
Qualifications
- 4 years’ experience for manager, 2-3 years’ experience for Senior
- Good knowledge and understanding of Digital Marketing strategy.
- Good communication and presentation skills in both Thai and English.
- Be interested in trends and follow social media trends on all platforms.
- Excellent organizational skills, detail-oriented, good coaching.
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