Assistant Digital Marketing Manager


Ladprao, Bangkok


Digital Marketing / Mid-Senior

Sep 7

Assistant Digital Marketing Manager

หน้าที่ความรับผิดชอบหลัก (Key Responsibilities):

• Collaborate with senior leadership and digital team to create business strategy, product & services and quality processes in order to support company’s vision

• Measurement and reporting the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

• Coordinate with other business units to come up with digital solutions including strategy and practical executions

• Build out and monitor department processes for efficiency and effectiveness

• Oversee the management of dealership and brand websites, optimizing user experience, content, and site efficiency

• Lead and supervise digital marketing team for digital production including platform development, web build, contents, SEO and coordinate with suppliers where necessary

• Collaborate and supervise digital marketing team for digital media including SEM, banner ad placement, programmatic buying, social ads and coordinate with suppliers where necessary

• Collaborate with team as an internal digital agency to serve the best performance to clients

• Managing and allocating media budgets for all different categories based on historical performance and objectives

• Manage relationships with suppliers

• Manage and support efforts in advanced analytics and marketing automation

• Manage budgets and direct appropriate fund distribution

• Report using the proper KPI’s for actionable insights and data driven decisions

• Accountable for quality and timeliness of deliverables

• Performs other duties and projects as assigned

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A leading automotive retailer group driven by mobility & digitalization