Strategic Performance Marketing Manager / ผู้จัดการฝ่ายวางแผนกลยุทธ์การตลาด

The Gifted Digital Marketing

Bangkok, Thailand Remote

Full-time

Digital Marketing / Associate

Aug 16

You will be responsible to develop effective marketing and media strategy, and execute them successfully. Hence, your main responsibilities will be centering around:

A. Customer Acquisitions

B. Customer Retentions

C. Customer Lifetime Value (CLV) Maximization

D. Customer Acquisition Costs (CAC)


With this matters, your core functions will be classified into three following parts:

Strategy Part :

  • Create marketing strategy to acquire new users, retain existing users, maximize CLV while minimalizing acquisition costs
  • Outline market research to identify market segmentations, and develop product positioning, key offerings and unique selling propositions to each segmentation
  • Collaborate with other team to analyze user data, channel information and ad performance  to build solid plans

Marketing Part :

  • Turn a planned strategy into effective marketing executions by using both appropriate media with high speed manner
  • Effectively allocate budgets and control cost of user acquisition and retentions through media spending, incentive and production
  • Execute on content marketing strategy to lead the team to work properly

Media Part :

  • Strategically optimize media (e.g. google, facebook etc) for user acquisition and retention under acceptable CAC and conversion quantity
  • Consolidate systematic retargeting plan with integrated media to successfully acquire new users


Qualification:

  • 2-5 years of working experience.
  • Undergraduate degree in Business, Marketing, Economics, Communications or related fields.
  • A master’s degree in business administration (MBA) or marketing or branding is a plus. Having a background in advertising agency, fintech, business consulting is a plus.
  • Outstanding record of academic and professional achievement with functional knowledge in branding, marketing and communications.
  • Leadership in relevant fields (either academic or extracurricular settings)
  • Excellent verbal and written communication skills in English and Thai is a plus
  • Proficient in MS PowerPoint, Excel, Google Sheet and Google Slides

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