PERFORMANCE MARKETING

AYURA Company Limited

Bangkok, Thailand Remote

Full-time

Data

Aug 1

- Responsibility:

o  Devise and manage end-to-end Media plan & strategy to raise quality leads, drive registrants or website subscribe figures and drive continuous usage as active users

o  Bidding & Optimizing media campaigns to drive conversion on a daily basis to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business goal

o  Measure & Report media performance against KPIs & recommendations to relate parties as a weekly basis to enhance campaign communication & creative materials effectiveness

o  Be an audience master who works with Data Analysis, Business Development, Marketing campaigns, and Marketing Communication to define the potential customer segments among several ads platforms and owned media channels to maximize the conversion rate efficacy

o  Monitor digital customer behavior and Identify new MarTech tools to gather online marketing insight, performance analytic thought in the digital landscape, and mobile-app marketing

o  Identify initiatives & techniques for improving KPI performance and operation process including A/B Testing, Multivariate testing, customer attribution model, and retargeting multi-touch journey to enforce the best practices

o  Track and analyze in-app traffic flow/ performance indicators, provide regular internal reports, and identify improvement areas such as reducing the drop-off rate, in-active cause, and improving customer experience for quick conversion of each customer journey

- Qualification:

o  Bachelor’s degree in related field

o  At least 3-5 years’ working experience in Facebook ads optimizer (Performance marketing), biddable specialist, media optimizer, and digital marketing-based

o  Exposure to performance media channels such as Facebook Ads, Google Ads, SEM, SEO, Line Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad Network, and other biddable ads, and non-biddable ads

o  Experiences in E-commerce, Edtech, or E-payment platforms will be an advantage

o  Good command of English

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AYURA Company Limited

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