ฺBrand Manager (Senior / Junior) 50-80K

POSITION PURPOSE :

- Able to develop and manages the company's brand plans and initiatives

- Responsible for the overall execution of brand programming and positioning including promotions, pricing and merchandising

- Works closely with Sales Managers, Upcountry Branch Managers, field salesman and on-premise

promoters to assess market conditions, trends and identify opportunities to build and supports the brand

- Communicates brand strategies and articulate programming initiatives to ensure alignment

- Actively collect market intelligence including trade/consumer trends, competitive products/pricing/advertising and ethnic tastes

- Responsible for implementing marketing programs consistent with agreed strategies and brand guidelines

- Aware of opportunities and the effectiveness of brand programs throughout the channels of distribution

- Oversees all programming including the development of brand calendars and creating the specific

merchandising, promotional, special event and campaigns

- Responsible for brand DBC, market spending and budget, develops the appropriate metrics to assess how effective the creative investment was

KEY RESPONSIBILITIES:

- Achievement of DBC, share of market, accounts sold and other non-financial targets for the brand

- Program adherence to brand equity guidelines, priority initiatives, legal compliance and administrative

procedures

- Favorable consumer and trade responses to programming and events

- Utilization and prioritization of the Marketing budget to ensure program resources are allocated to support

brand strategies and equity guidelines

- Act as contact person with the principal for brand handled

- Ongoing development and establishment of performance standards

BUSINESS EXPERIENCE/EDUCATION/SKILL REQUIREMENTS:

- Thai male or female

- BA University graduate in Marketing

- Minimum 4 years related work experience (preferable with FMCG company)

- Ability to prioritize and manage resources

- Excellent communications in English and Thai (written/verbal skills) is a must

- Good analytical, communication and presentation skills

- Ability to implement actionable items from concept

Please send resume, your current package and your expect salary to email : Lertnarin.S@smartcruit.co.th

or Line ID : Sun.Smartcruit