Senior Performance marketing (Ads Optimize, Media planner, Biddable media)
URGENT !! The leading firm is looking for an experienced (2 years+) performance marketer.
"Skillsolved is a recruitment agency helping a qualified candidate gets the right job at the right time."
● Devise and manage end-to-end Media plan & strategy to raise quality leads, drive registrants or website subscribe figures and drive continuous usage as active users.
● Bidding & Optimising media campaigns to drive conversion on a daily basis to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business goal
● Measure & Report media performance against KPIs & recommendations to relate parties as a weekly basis to enhance campaign communication & creative materials effectiveness
● Be an audience master who works with Data Analysis, Business Development, Marketing campaigns, and Marketing Communication to define the potential customer segments among several ads platforms and owned media channels to maximise the conversion rate efficacy.
● Monitor digital customer behaviour and Identify new MarTech tools to gather online marketing insight, performance analytic thought in the digital landscape, and mobile-app marketing.
● Identify initiatives & techniques for improving KPI performance and operation process including A/B Testing, Multivariate testing, customer attribution model, and retargeting multi-touch journey to enforce the best practices.
● Track and analyse in-app traffic flow/ performance indicators, provide regular internal reports, and identify improvement areas such as reducing the drop-off rate, in-active cause, and improving customer experience for quick conversion of each customer journey.
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