Digital Performance Marketing

AP (Thailand) Public Company Limited

Bangkok, Bangkok, Thailand

Full-time

Digital Marketing / Mid-Senior

Jun 9

Job description

  • Formulate customer management strategy and develop campaign management platform, marketing automation and customer data platform to ensure organization business alignment.
  • Manage the complete campaign lifecycle from initial conception to implementation and evaluation regarding business objectives.
  • Develop strategy, frameworks, and best practices for omni-channel by designing & learning from experiments across owned marketing channels (EDM, push notification, SMS, In-app message, LINE) and paid media channels as relevant to the customer experience.
  • Develop customer segmentation strategy in order to appropriately approach personalized marketing campaigns across traditional and digital channels
  • Measure performance of digital marketing efforts using Google Analytics. Ability to analyze multiple data dimensions to drive actionable business insights
  • Seamlessly coordinate and collaborate with cross functional teams to ensure smooth and timely executions.
  • Regularly review analytics and metrics to report campaign performance.
  • Obtain implications and insights from data analysis to enhance campaign efficiency.

Qualifications

  1. 5-10 years’ experience in Digital Marketing especially Digital Marketing Performance, Data Analytic, some parts of Marketing Communication and Marketing Technology
  2. A Bachelor's Degree in Digital/Online Marketing, Marketing Information Systems, Data Analytic, or similar.
  3. Experience and good knowledge of Performance Marketing, Google/Facebook ads, SEM optimization, UTM Tracking and well understanding on how to apply Marketing technology
  4. Must have a good presentation skills and experience on how to handle management/business team expectation
  5. Must have Analytical, Strategic/Proactive Thinking, Sense of Urgency, Can Do Attitude
  6. Great Teamwork builder/cheerleader
  7. Good written and verbal communication skills in both Thai and English.
  8. Ability to manage senior management level's expectation

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